Introduction to marketing
Marketing basics
Marketing for non-marketers
The role of the
product/marketing manager
Marketing in depth
In depth analysis
Understanding the tools to
manage your products and services
Effective marketing research
Market segmentation techniques
Maximising brands through
effective management
Some tactical marketing
options
Introduction to direct
marketing
Adding profits through new
product development
Introduction to public
relations
Introduction to advertising and
promotion
Communicating with your customers
Understanding customers
Consumer and supplier behaviour
models in complex service provision
How to provide excellent
customer service
Developing long term
relationships: Key Account and Customer Relationship Management
Cost & control
Writing marketing plans that
work